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MARKETING COMMUNICATIONS AS A FACTOR OF THE MODERN UNIVERSITY SCIENTIFIC AND INNOVATIVE POTENTIAL FORMATION AND DEVELOPMENT |
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| รหัสดีโอไอ | |
| Creator | Denis Ushakov |
| Title | MARKETING COMMUNICATIONS AS A FACTOR OF THE MODERN UNIVERSITY SCIENTIFIC AND INNOVATIVE POTENTIAL FORMATION AND DEVELOPMENT |
| Contributor | Bavornluck Kuosuwan |
| Publisher | National Research Council of Thailand |
| Publication Year | 2566 |
| Journal Title | SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with Panyapiwat Institute of Management (PIM) |
| Journal Vol. | 9 |
| Journal No. | 3 |
| Page no. | 21-27 |
| Keyword | Marketing Communications, Scientific and Innovative Activity, University, Scientific and Innovative product |
| URL Website | http://e-journal.nrct.go.th/ |
| Website title | e-journal |
| ISSN | 2229-2608 |
| Abstract | The paper assess sses the main problems of marketing communications used in the field of universities' scientific and innovati tive activities; character terizes the mair in products and results of various stages of scientifc and innovative activities. Based on the analysis of the correlation between consumers and the modern structure of the innovative product of a higher educational institution, a model of marketing communications that can be implemented in a university in order to increase and develop its scientific and innovative potential is proposed. |
