รหัสดีโอไอ

รหัสดีโอไอ 10.14456/ssa.2023.19
Creator Denis Ushakov
Title MARKETING COMMUNICATIONS AS A FACTOR OF THE MODERN UNIVERSITY SCIENTIFIC AND INNOVATIVE POTENTIAL FORMATION AND DEVELOPMENT
Contributor Bavornluck Kuosuwan
Publisher National Research Council of Thailand
Publication Year 2023
Journal Title SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with Panyapiwat Institute of Management (PIM)
Journal Vol. 9
Journal No. 3
Page no. 21-27
URL Website http://e-journal.nrct.go.th/
Website title e-journal
ISSN 2229-2608
Abstract The paper assess sses the main problems of marketing communications used in the field of universities' scientific and innovati tive activities; character terizes the mair in products and results of various stages of scientifc and innovative activities. Based on the analysis of the correlation between consumers and the modern structure of the innovative product of a higher educational institution, a model of marketing communications that can be implemented in a university in order to increase and develop its scientific and innovative potential is proposed.
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บรรณานุกรม

Denis Ushakov และ Bavornluck Kuosuwan. (2023) MARKETING COMMUNICATIONS AS A FACTOR OF THE MODERN UNIVERSITY SCIENTIFIC AND INNOVATIVE POTENTIAL FORMATION AND DEVELOPMENT. SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with Panyapiwat Institute of Management (PIM), 9(3), 21-27.
Denis Ushakov และ Bavornluck Kuosuwan. "MARKETING COMMUNICATIONS AS A FACTOR OF THE MODERN UNIVERSITY SCIENTIFIC AND INNOVATIVE POTENTIAL FORMATION AND DEVELOPMENT". SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand in conjunction with Panyapiwat Institute of Management (PIM) 9 (2023):21-27.
Denis Ushakov และ Bavornluck Kuosuwan. MARKETING COMMUNICATIONS AS A FACTOR OF THE MODERN UNIVERSITY SCIENTIFIC AND INNOVATIVE POTENTIAL FORMATION AND DEVELOPMENT. National Research Council of Thailand:ม.ป.ท. 2023.