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Assessing Customer Trust in the Latex Glove Industry: Fear of Covid-19 as A Moderator |
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| รหัสดีโอไอ | |
| Creator | Long Kim |
| Title | Assessing Customer Trust in the Latex Glove Industry: Fear of Covid-19 as A Moderator |
| Contributor | Pattarawadee Maijan, Teerasak Jindabot, Wanamina Bostan |
| Publisher | Assumption University |
| Publication Year | 2565 |
| Journal Title | ABAC Journal |
| Journal Vol. | 42 |
| Journal No. | 2 |
| Page no. | 245-266 |
| Keyword | Covid-19, Pandemic, Customer Trust, Snowball, Moderator |
| URL Website | http://www.abacjournal.au.edu |
| Website title | ABAC JOURNAL |
| ISSN | 0858-0855 |
| Abstract | The primary objective in this research was to seek solutions for product managers in the latex glove industry, to increase customer trust in their products during the Covid-19 pandemic. Results were obtained from a path analysis applied to a sample of data from 384 respondents. Product quality was indicated to have significant connections with both perceived value and customer trust, while perceived value was indicated to have a significant connection with customer trust. Fear of Covid-19 was identified as a moderator between product quality and customer trust. Furthermore, the results revealed how product quality significantly gained high trust from customers during the Covid-19 pandemic. Meanwhile, fear of Covid-19 also explains how individuals’ fear can significantly influence their trust in products during the pandemic period. |
