รหัสดีโอไอ 10.14456/abacj.2022.12
Creator Long Kim
Title Assessing Customer Trust in the Latex Glove Industry: Fear of Covid-19 as A Moderator
Contributor Pattarawadee Maijan, Teerasak Jindabot, Wanamina Bostan
Publisher Assumption University
Publication Year 2022
Journal Title ABAC Journal
Journal Vol. 42
Journal No. 2
Page no. 245-266
Keyword Covid-19, Pandemic, Customer Trust, Snowball, Moderator
URL Website http://www.abacjournal.au.edu
Website title ABAC JOURNAL
ISSN 0858-0855
Abstract The primary objective in this research was to seek solutions for product managers in the latex glove industry, to increase customer trust in their products during the Covid-19 pandemic. Results were obtained from a path analysis applied to a sample of data from 384 respondents. Product quality was indicated to have significant connections with both perceived value and customer trust, while perceived value was indicated to have a significant connection with customer trust. Fear of Covid-19 was identified as a moderator between product quality and customer trust. Furthermore, the results revealed how product quality significantly gained high trust from customers during the Covid-19 pandemic. Meanwhile, fear of Covid-19 also explains how individuals’ fear can significantly influence their trust in products during the pandemic period.
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Long Kim และ Pattarawadee Maijan; Teerasak Jindabot; Wanamina Bostan. (2022) Assessing Customer Trust in the Latex Glove Industry: Fear of Covid-19 as A Moderator. ABAC Journal, 42(2), 245-266.
Long Kim และ Pattarawadee Maijan; Teerasak Jindabot; Wanamina Bostan. "Assessing Customer Trust in the Latex Glove Industry: Fear of Covid-19 as A Moderator". ABAC Journal 42 (2022):245-266.
Long Kim และ Pattarawadee Maijan; Teerasak Jindabot; Wanamina Bostan. Assessing Customer Trust in the Latex Glove Industry: Fear of Covid-19 as A Moderator. Assumption University:ม.ป.ท. 2022.