วารสาร: คณะบริหารธุรกิจ มหาวิทยาลัยเกษตรศาสตร์ (kab)
ผลลัพธ์:  78
เรียงข้อมูลโดย:  
1
4 ส.ค. 2569
The Role of Green Brand Image on Brand Loyalty in Eco-Friendly Practice Based Coffee Shops: A Cognitive, Affective, and Behavioral Model
2
4 ส.ค. 2569
A Comparative Analysis of the Impact of Digital Marketing Mix (4Es) and Branding Strategies on Buying Intentions for Honda, Yamaha, and Vespa (Motorcycles in Thailand's Online Market Under 300 cc.)
3
4 ส.ค. 2569
The Influence of Audit Quality on Stock Prices: The case study of Listed Company on The Stock Exchange of Thailand (SET) and Market for Alternative Investment (MAI)
4
4 ส.ค. 2569
Impact of Affiliate and Influencer Marketing on Brand Awareness, Sales, and Consumer Engagement: Evidence from ASEAN Markets
5
4 ส.ค. 2569
Factors Affecting Technical Efficiencyon Micro, Small, and Medium Enterprises in Lao PDR
6
4 ส.ค. 2569
Applying Data Visualization to Analyze Accounting Policy Choices for Investment Property: A Case Study of Companies Listed on the Stock Exchange of Thailand
7
15 มิ.ย. 2569
The Impact of Work Motivation on Work Performance: Evidence from a Traditional Chinese Medicine Hospital in Northeast China
8
15 มิ.ย. 2569
Repurchase Intention: The Effect of Corporate Social Responsibility and the Mediating Roles of Environmentally Friendly Image and Customer Attitude
9
15 มิ.ย. 2569
Pull Factors Influencing High-Potential Foreigners to Reside in Thailand
10
15 มิ.ย. 2569
The Influence of Creative Leadership, Work Engagement, and Organizational Loyalty on the Effectiveness of Sustainable Performance at Thailand Post Co., Ltd.
11
15 มิ.ย. 2569
The Impact of Firm Characteristics on Voluntary Environmental Social and Governance Evaluation: Empirical Evidence from the Stock Exchange of Thailand
12
15 มิ.ย. 2569
E-Service Quality Influencing Word of Mouth in the Context of University inThailand
13
30 ธ.ค. 2568
Do ESG Bonds Have a Lower Financial Cost than Conventional Bonds?
14
30 ธ.ค. 2568
Causal Relationships between Perceived Destination Image, Perceived Value, Satisfaction and Revisit Intention of Thai Tourists: Case study of Mokkhaplaram Religion Practice Garden, Suratthani Province
15
30 ธ.ค. 2568
Spillover Effects and Dynamic Connectedness in International Stock Markets: Evidence from the COVID-19 Pandemic in China
16
30 ธ.ค. 2568
Effect of Ingredient Picture and Menu Description on Customers’ Perception and Food Selection in an Unfamiliar Fast-Casual Restaurant
17
30 ธ.ค. 2568
Does Industry Type Moderate the Impact of ESG on Financial Performance of Thai Listed Firms in Dow Jones Sustainability Indices (DJSI)?
18
30 ธ.ค. 2568
Impact of Government Policy Support, Perceived Risk, and Perceived Fee on Electric Vehicle Purchase Intention in Thailand through Integration of Technology Acceptance and Value Based Adoption Models
19
2 ก.ค. 2568
The structural equation modeling of motivations influencing decision-making and satisfaction of spa consumers in Mueang District, Khon Kaen Province
20
2 ก.ค. 2568
Factors Affecting the Survival of Traditional Business (Convenience Store) in Chonburi Province
21
2 ก.ค. 2568
The Influence of Brand Image, Brand Identity, Perceived Value, and Brand Love on Brand Evangelism of Smartphone Users in Thailand
22
2 ก.ค. 2568
Marketing mix factors influencing decision to use electric vehicle charging stations in Nakhon Ratchasima Province
23
2 ก.ค. 2568
The Relationship between Earnings Quality and Market Prices of Securities for Listed Companies in the Stock Exchange of Thailand, Focusing on the Property and Construction Sectors
24
2 ก.ค. 2568
The impact of Technostress and Intra-organization Conflict on employee’s and Entrepreneurial Job Burnout in Organization within Thailand
25
15 ม.ค. 2568
The Influence of Social Media Marketing on Willingness to Pay and Intention to Re-stay at Eco-Friendly Hotels
26
15 ม.ค. 2568
Increasing Machinery Efficiency with Overall Equipment Effectiveness Combined with Predictive Maintenance: A Case Study of Sugar Factory in the Northeast of Thailand
27
15 ม.ค. 2568
The Evolution of Green Entrepreneurship: A Bibliometric Analysis and Literature Review
28
15 ม.ค. 2568
Causal Relationship Among Social Skills and Accounting Successful of chief financial officers of companies listed on the Stock Exchange of Thailand
29
15 ม.ค. 2568
The Role of Accounting Data Quality in Value Chain Management: Case of Manufacturing Firms in Thailand
30
15 ม.ค. 2568
Comparing Service Quality Dimensions Between Traditional and Application-Based Taxi: Insights from a Case Study of Initial Perception of Trust in Thailand
31
28 มิ.ย. 2567
Applications of Agent-Based Modeling to Business Research
32
28 มิ.ย. 2567
The Important Factors for Building Effective Strategic Alliances among Small and Medium-sized Technology Companies in Thailand
33
28 มิ.ย. 2567
The Causal Relationship of Digital Business Strategy, Digital Capability, Competitive Advantage and Performance of SMEs Entrepreneurs in Restaurant
34
28 มิ.ย. 2567
Political Uncertainty, Corporate Investment Decision and Firm Performance: Empirical Evidence from Thailand
35
28 มิ.ย. 2567
Does Green Financial Innovation Contribute to the Change of Sustainable Thai Consumer Behavior?
36
28 มิ.ย. 2567
The Influence of Product and Price of Broiler Feed with Hemp on Purchase Intention through Trust in the Product: A Comparison between CBD and By-product from Leaves and Leaf Stalks
37
4 ม.ค. 2567
Purchasing Behavior in the Government Lottery and Illegal Lottery in Bangkok Metropolitan Area Before and After the COVID-19 Pandemic
38
4 ม.ค. 2567
A Professional Model of Forensic Accountant in Thailand
39
4 ม.ค. 2567
A study of factors affecting organizational engagement and the influence of organizational engagement on work effectiveness: A case study of a state enterprise in Thailand
40
4 ม.ค. 2567
The Relationship between Professional Identity, Core Self-Evaluation, Job Attitudes and Organizational Citizenship Behavior in The Sampling of Accountants within Japanese Subsidiaries in Thailand
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