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Factors Affecting the Survival of Traditional Business (Convenience Store) in Chonburi Province |
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| รหัสดีโอไอ | |
| Creator | Natthaporn Tipmanee |
| Title | Factors Affecting the Survival of Traditional Business (Convenience Store) in Chonburi Province |
| Contributor | Nipa Niruttikul |
| Publisher | Business Administration Kasetsart University |
| Publication Year | 2568 |
| Journal Title | Kasetsart Applied Business Journal |
| Journal Vol. | 19 |
| Journal No. | 30 |
| Page no. | 78-99 |
| Keyword | Adaptation Strategies, Entrepreneurs Characteristics, Succession Transfer on Family Business, The Survival of Business |
| URL Website | https://so04.tci-thaijo.org/index.php/KAB |
| Website title | https://so04.tci-thaijo.org/index.php/KAB |
| ISSN | E-ISSN: 2985-2277 |
| Abstract | The objectives of this study were study the levels of entrepreneurs characteristics, adaptation strategies, succession transfer on family business and the survival of traditional business (convenience store) and study to entrepreneurs characteristics, adaptation strategies and succession transfer on family business affecting to the survival of traditional business (convenience store) in Chonburi Province. This study was quantitative research and used a questionnaire to be the tool to collection of traditional business (convenience store) retail entrepreneurs of 390 samples in Chonburi Province including of Mueang Chonburi District, Siracha District and Bang Lamung District by using quota sampling. Statistics used in this study included mean, percentage, standard deviation, stepwise multiple regression analysis and simple regression analysis. The results showed that the factors entrepreneurs characteristics, adaptation strategies and succession transfer on family business affecting to the survival of traditional business (convenience store) in Chonburi Province at the 0.05 level of statistics significance. |
