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Factors Influencing Customer Preferences and Behavior: A Comparative Study Between TikTok Shop and Shopee Live Among High School Students in Bangkok |
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| รหัสดีโอไอ | |
| Title | Factors Influencing Customer Preferences and Behavior: A Comparative Study Between TikTok Shop and Shopee Live Among High School Students in Bangkok |
| Creator | Khwanchol Kampan Ninlaor |
| Contributor | Sasithon Pantee |
| Publisher | INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INTERDISCIPLINARY STUDIES (ICEBIS) |
| Publication Year | 2567 |
| Keyword | Customer preferences, consumer behavior, TikTok shop, Shopee live, e-commerce, ocial media shopping, user experience, teen shopping trends, online shopping behavior |
| Language | EN |
| URL Website | https://conferences.icosiam.com/icebis/ |
| Website title | INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS & INTERDISCIPLINARY STUDIES (ICEBIS) |
