|
Consumer Acceptance and Behavioral Responses to Location-Based Marketing: Evidence in Vietnam |
|---|---|
| รหัสดีโอไอ | |
| Title | Consumer Acceptance and Behavioral Responses to Location-Based Marketing: Evidence in Vietnam |
| Creator | Nguyen Tien Dung |
| Contributor | Dao Cam Thuy,Do Trang Nhung,Duong Thai Linh |
| Publisher | Rangsit University |
| Publication Year | 2569 |
| Keyword | Consumer Acceptance, Behavioral Response, Location-Based Marketing, Perceived Usefulness, Wifi Marketing |
| ISBN | 978-616-421-241-1 |
| Language | Eng |
| URL Website | https://rsujournals.rsu.ac.th/index.php/aisc/index |
| Website title | ASEAN INTERNATIONAL SANDBOX CONFERENCE |
