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Factors of Business Value Creation, Customer Value Creation, and Product Identity Influencing the Quality of Membership Marketing: A Case Study of China Construction Bank |
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| รหัสดีโอไอ | |
| Title | Factors of Business Value Creation, Customer Value Creation, and Product Identity Influencing the Quality of Membership Marketing: A Case Study of China Construction Bank |
| Creator | Zhiqiang Zhu |
| Publisher | Rangsit University |
| Publication Year | 2567 |
| Keyword | Business Value Creation, Customer Value Creation, Product Identity, Membership Marketing Quality |
| ISBN | 978-616-612-592-4 |
| Language | EN |
| URL Website | https://rsucon.rsu.ac.th/ |
