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The Influence of WeChat Marketing on The Purchase Intention of Millennial Consumers - The Mediating Role of Customer Trust |
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| รหัสดีโอไอ | |
| Title | The Influence of WeChat Marketing on The Purchase Intention of Millennial Consumers - The Mediating Role of Customer Trust |
| Creator | Yongji Wei |
| Contributor | Yongji Wei |
| Publisher | Rangsit University |
| Publication Year | 2566 |
| Keyword | social media, WeChat opinion leaders, trust |
| ISBN | 978-616-421-176-6 |
| Language | EN |
| URL Website | https://rsucon.rsu.ac.th/ |
