|
How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention? |
|---|---|
| รหัสดีโอไอ | |
| Title | How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention? |
| Creator | Hau Le |
| Contributor | Hau Le |
| Publisher | Rangsit University |
| Publication Year | 2565 |
| Keyword | Belief in KOLs, Perception of the usefullness, Key Opinion Leaders (KOLs), Vietnamese Consumers, Purchase Intention |
| ISBN | 978-616-421-157-5 |
| Language | EN |
| URL Website | https://rsucon.rsu.ac.th/ |
