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Why Do Customers Buy Coffee at Starbucks, Rather Than Doi-Chaang? |
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| รหัสดีโอไอ | |
| Title | Why Do Customers Buy Coffee at Starbucks, Rather Than Doi-Chaang? |
| Creator | Chomphunot Mongkoltanakul |
| Contributor | Edward Bacon, Amporn Puapradit |
| Publisher | Rangsit University |
| Publication Year | 2561 |
| Keyword | Starbucks, coffee customer, drinking behavior, brandname, buying behavior, buying decision |
| ISBN | 978-616-421-053-0 |
| Language | ENG |
| URL Website | https://rsucon.rsu.ac.th/ |
