|
The impact of Brand Image and Integrated Marketing Communication on Customer Loyalty: A Case of WE Fitness Society |
|---|---|
| รหัสดีโอไอ | |
| Title | The impact of Brand Image and Integrated Marketing Communication on Customer Loyalty: A Case of WE Fitness Society |
| Creator | Pornsi Pringsuwan |
| Contributor | Pithoon Thanabordeekij, Sunday Piriyapada |
| Publisher | Rangsit University |
| Publication Year | 2560 |
| Keyword | brand image, Integrated Marketing Communication (IMC), customer loyalty |
| ISBN | 978-616-421-020-2 |
