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Factors influencing first year Assumption University undergraduate students' purchasing decisions on foreign brand name fashion productsPattamaporn Tepsathain |
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รหัสดีโอไอ | |
Title | Factors influencing first year Assumption University undergraduate students' purchasing decisions on foreign brand name fashion products |
Creator | Pattamaporn Tepsathain |
Contributor | Vimolchaya Yanasugondha, |
Publisher | Language Institute, Thammasat University, |
Publication Year | 2552 |
Keyword | College students as consumers, Consumer behavior, Brand choice |