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Analysis of strategy management of Meituan Ltd. from the perspective of customer loyalty |
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| รหัสดีโอไอ | |
| Title | Analysis of strategy management of Meituan Ltd. from the perspective of customer loyalty |
| Creator | Tang, Mengzhen |
| Contributor | Darodjat, Tubagus Achmad |
| Publisher | Rajamangala University of Technology Krungthep |
| Publication Year | 2565 |
| Keyword | Delivery order software, Brand loyalty, Rider service attitude, Strategic management |
| Abstract | The enterprise’s commitment to starting the brand is more critical now that the market competition is increasingly fierce. The brand is the external image of an enterprise. In order to have a more favorable market position and occupy more markets, the competition between brands is becoming more fierce. In today's rapid development of technology, new products and alternatives emerge in an endless stream. Cultivating and gaining customer loyalty is also an essential brand marketing strategy. The article explores takeout order software, rider service attitude, takeout health protection, delivery satisfaction, and customer loyalty through online questionnaire information collection and integration shallow analysis. After the SPSS software to make relevant regression analysis, finally getting Delivery order software, rider service attitude, takeout health protection, and delivery satisfaction positively impact brand loyalty and brand trust intermediary. This research aims to create more possibilities for strategic management to provide a relevant reference for brand development and marketing. |
| Language | EN |
| URL Website | http://dspace.rmutk.ac.th/ |
| Website title | คลังความรู้ UTK |
