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The Gender Role Portrayal Of Disney Princesses And Its Impact On The Audience |
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| รหัสดีโอไอ | |
| Title | The Gender Role Portrayal Of Disney Princesses And Its Impact On The Audience |
| Creator | Sohani Shahid |
| Contributor | Rosechongporn Komolsevin |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร |
| Publication Year | 2564 |
| Keyword | DISNEY PRINCESS, DISNEY MOVIES, GENDER ROLE |
| Abstract | With the voices from past literature and research, this paper explores areas of Disney princess movies over the decades in terms of the transitional female lead characters and the perceived impact of the said change on the audience in terms of their behavior and decision making. Disney as a global corporation has imposed on the psychological development of children in regards to identity management, gender performance, and racial stereotypes, forming an overall structure society has been reduced to confine in. The primary objective of this study therefore, is to find out how the characterization of gender perception of Disney princesses over the decades has left an impact on the audience and how the transition of Disney princesses and the portrayal of gender roles affect the audience. The research for this study has taken a qualitative approach by conducting interviews of exploratory nature consisting of open-ended question among audiences with the core focus on adolescents. This study contributes to assessing whether young adults identify Disney's transition into creating more gender-balanced characters by addressing a gap in previous literature by exploring both areas of the audiences' reaction and the impact of these changes on their behavioral patterns. Results from this study increasingly suggest that young adults themselves can successfully identify and interpret the gendered representations to which they are exposed and they recognize the change that has occurred in such representations over time. It can be argued that by presenting more gender progressive and balanced gender role portrayals of lead characters, the Disney Corporation has the opportunity to contribute to proper gender representations. |
| ISBN | - |
| Language | EN |
| URL Website | http://www.bec.nu.ac.th/cutwebb/index.php |
| Website title | http://www.bec.nu.ac.th/becic2020/index.php |
