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The Innovation of New Business Game Development for Business Prosperity, Stability and Sustainability |
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| รหัสดีโอไอ | |
| Title | The Innovation of New Business Game Development for Business Prosperity, Stability and Sustainability |
| Creator | Rapeeporn Srijumpa |
| Contributor | Noppadon Dejprasert |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร มหาวิทยาลัยนเรศวร |
| Publication Year | 2561 |
| Keyword | Business Game Development, Stakeholder Co-Creation, Co-Innovation, Sustainability, Thailand |
| Abstract | The use of business game in university is not only in the West but also in the East. They are using business games to enhance business decision making skills. However, they currently use business game developed from the west with having different business environment. In the development of business games to be applicable and accomplished the learning goals for Asian business sustainability, it is necessary to understand the needs of Asian learners and the stakeholders. The innovative model of codevelopment of business games for prosperity, stability and sustainability is proposed then tested by 430 samples in a well-known business school of Thailand. The results guide comprehensive features that could satisfy and be beneficial to Thai learners suitably. The samples suggested that the business game should be simple or user-friendly and easy-to-play. Furthermore, the results of this research can be used as a guide for developing business games for other universities in Asia. The strategic factors for successful in the business game development are the users and stakeholders participation in "Stakeholder Co-creation", especially in the new game concept generation," Stakeholder Co-innovation", which covers the development of new features mix and users testing, and "Stakeholder Co-marketing" including new product launches and marketing. |
| Language | ENG |
| URL Website | http://www.bec.nu.ac.th/becic2018/ |
| Website title | BECIC2018 |
