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Strategic Management through Implementation of Public Organizations of Phitsanulok Province |
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| รหัสดีโอไอ | |
| Title | Strategic Management through Implementation of Public Organizations of Phitsanulok Province |
| Creator | Sukij Khorchurklang |
| Contributor | Kittiya Khorchurklang |
| Publisher | คณะบริหารธุรกิจ เศรษฐศาสตร์และการสื่อสาร มหาวิทยาลัยนเรศวร |
| Publication Year | 2561 |
| Keyword | Strategic Management through Implementation, Public Organizations |
| Abstract | 1. The research objectives are as follows as to study strategic management through implementation and to recognize problems and obstacles of implementation as well as be the guidance of strategic management through implementation of public organizations in Phitsanulok province. As research results, the context of all 12 organizations is to have determinant of vision, mission, philosophy, and goals before strategic management through implementation. As the section of provision of 12 organizations' strategic management has been in meetings, analysis along with synthesis under the whole information in order to direct of the organizations into the same track. The preparation has consisted of 4 items which budget, as annual budget, has been utilized effectively. Resources will be surveyed and arranged based on scope of strategic management for using in each department. In a phrase of management, many organizations have been applied information system for well administration. Another side of preparation of staffs' understanding and knowledge is to assign each organization policy through department works as well as participating knowledge exchange between administrative staff and followers. For procedures, vision and mission are the main factors of organizations 'performance and for SWOT analysis, objectifying organizations' accurate direction. In a term of evaluation, criteria are local people's evaluation of organizations 2. performance, internal evaluation of a chief of department to followers regarding to work outputs and achievement. In addition, a side of educational institution has been assessed itself by documents under CIPP model while bank has been rechecked itself by customers' total deposit and fast services. Organizations are significantly adapted themselves into rapidly change of surrounding all time. In a plan of human resource reform and evaluation part, evaluating results through strategic management, all managers and staff concluded that after strategic management all the way through implementation has been conducted organizations to their targets and having well patterns of services and works. However, every organization has still improved itself to be more effective in the future. |
| Language | ENG |
| URL Website | http://www.bec.nu.ac.th/becic2018/ |
| Website title | BECIC2018 |
