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Integrated financial communication framework: how interactivity, motivational design and behavioral economics enhance investment intention |
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| รหัสดีโอไอ | |
| Title | Integrated financial communication framework: how interactivity, motivational design and behavioral economics enhance investment intention |
| Creator | Egkachai Angkawanich |
| Contributor | Kullatip Satararuji |
| Publisher | National Institute of Development Administration |
| Publication Year | 2563 |
| Keyword | Communication -- Policy and planning || Economics -- Psychological aspects |
