|
Cross-national comparison on the impact of online consumers' trust and risk perceptions on b2c online marketplace acceptance: an empirical analysis of online consumers in Thailand and Germany |
|---|---|
| รหัสดีโอไอ | |
| Title | Cross-national comparison on the impact of online consumers' trust and risk perceptions on b2c online marketplace acceptance: an empirical analysis of online consumers in Thailand and Germany |
| Creator | Eine, Bastian |
| Contributor | Peerayuth Charoensukmongkol |
| Publisher | National Institute of Development Administration |
| Publication Year | 2563 |
| Keyword | e-Thesis, Online consumer, Cross-cultural studies, Consumer behavior |
