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Applying data mining techniques and extened RFM model in customer loyalty measurement |
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| รหัสดีโอไอ | |
| Title | Applying data mining techniques and extened RFM model in customer loyalty measurement |
| Creator | Panwad Bunnak |
| Contributor | Sotarat Thammaboosadee |
| Publisher | Mahidol University |
| Publication Year | 2558 |
| Keyword | Customer loyalty, RFM model, Decision tree |