![]() |
Applying data mining techniques and extened RFM model in customer loyalty measurement |
---|---|
รหัสดีโอไอ | |
Title | Applying data mining techniques and extened RFM model in customer loyalty measurement |
Creator | Panwad Bunnak |
Contributor | Sotarat Thammaboosadee |
Publisher | Mahidol University |
Publication Year | 2558 |
Keyword | Customer loyalty, RFM model, Decision tree |