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Lactose-free products: A study of young Polish consumersโ knowledgeand purchase behaviour |
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| รหัสดีโอไอ | |
| Creator | 1. Maria Zuba-Ciszewska 2. Aneta Brodziak 3. Louise Manning 4. Tomasz Kijek |
| Title | Lactose-free products: A study of young Polish consumersโ knowledgeand purchase behaviour |
| Publisher | Research and Development Office, Prince of Songkla University |
| Publication Year | 2022 |
| Journal Title | Songklanakarin Journal of Science an Technology (SJST) |
| Journal Vol. | 44 |
| Journal No. | 3 |
| Page no. | 619-626 |
| Keyword | food industry, dairy product, innovative product, lactose-free product, knowledge |
| URL Website | https://rdo.psu.ac.th/sjst/index.php |
| ISSN | 0125-3395 |
| Abstract | Lactose-free products are an example of an emergent, innovative product on the milk market, with particular propertiestargeted at a specific group of consumers. Trends indicate that the value of the global lactose-free market will increase. The aimof the study, one of the first studies in Poland, was to examine young consumersโ knowledge of lactose-free products and in sodoing to inform sector recommendations. Using a three-part questionnaire, knowledge of these products was determined fromrespondents (n=240) in a university setting in Poland. Few young people in the study correctly understood the definition of alactose-free product. Those who reported themselves as being lactose intolerant have greater awareness of the presence of theseproducts on the market, are more likely to buy the products, use nutritional information, use composition and ingredientinformation, are more likely to read labels, and know the definition of a lactose-free product. The findings have sectorimplications in that awareness campaigns need to be developed at government and market level to increase knowledge andawareness of these products, their value to specific groups and their availability in the dairy market |
