รหัสดีโอไอ 10.14456/rjcm.2022.8
Creator Santee Suwansaard
Title Media Exposure Behavior and Satisfaction with Public Relations Media for Decision-making on Study Program at the Undergraduate Level: A Case of Thai High School Student
Contributor Nalinee Saengaran
Publisher RICE Journal of Creative Entrepreneurship and Management
Publication Year 2022
Journal Title RICE Journal of Creative Entrepreneurship and Management
Journal Vol. Vol.3
Journal No. No.2
Page no. 16-26
URL Website RICE Journal of Creative Entrepreneurship and Management (rmutr.ac.th)
Website title RICE Journal of Creative Entrepreneurship and Management
ISSN ISSN 2821-9074 (Online)ISSN 2730-2601 (Print)
Abstract This research aimed to study three factors--demographic, marketing, and behaviorthat affect elderly consumers' decision-making on buying food materials in the fresh market in Putthamonthon District, Nakhon Pathom Province, Thailand. The researchers used a survey questionnaire to collect data from 400 residents in Putthamonthon District, selected by Taro Yamane method. The data were analyzed by descriptive statistics and a chi-square test for the relationship between the obtained variables. The results revealed that (1) the consumers were concerned with food material quality in terms of freshness, cleanliness and safety, and (2) other factors--price, place and promotion--were also important. The demographic factors influenced purchasing behavior, especially the relationship between the family income factor and the behavior factor.
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บรรณานุกรม

Santee Suwansaard และ Nalinee Saengaran. (2022) Media Exposure Behavior and Satisfaction with Public Relations Media for Decision-making on Study Program at the Undergraduate Level: A Case of Thai High School Student. RICE Journal of Creative Entrepreneurship and Management, Vol.3(No.2), 16-26.
Santee Suwansaard และ Nalinee Saengaran. "Media Exposure Behavior and Satisfaction with Public Relations Media for Decision-making on Study Program at the Undergraduate Level: A Case of Thai High School Student". RICE Journal of Creative Entrepreneurship and Management Vol.3 (2022):16-26.
Santee Suwansaard และ Nalinee Saengaran. Media Exposure Behavior and Satisfaction with Public Relations Media for Decision-making on Study Program at the Undergraduate Level: A Case of Thai High School Student. RICE Journal of Creative Entrepreneurship and Management:ม.ป.ท. 2022.