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Strategy study on popularization for Thai Stars on Sina Weibo |
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| รหัสดีโอไอ | |
| Creator | Zhang Sifeng, Tang Zhimin |
| Title | Strategy study on popularization for Thai Stars on Sina Weibo |
| Publisher | Faculty of International Studies, Prince of Songkla University |
| Publication Year | 2559 |
| Journal Title | Journal of International Studies, Prince of Songkla University |
| Journal Vol. | 6 |
| Journal No. | 1 |
| Page no. | 122-136 |
| Keyword | Thai star, Pchy, fan club agent, social media marketing, AISAS model |
| ISSN | 2228-8864 |
| Abstract | Thai stars are now popular in Chinese TV screens. Some of them use social media to interact with their fans and have created business opportunities. This research studies the case of Pchy (Witwisit Hiranyawonkul), a famous Thai star and her Weibo account (@Pchy_? P). The quantitate part of the research is based on the AISAS model in social media marketing. The performance of the Weibo of the Thai star is compared with those of the Chinese stars in terms of "Attention", "Interest", "Search", "Action" and "Share". It is found that the Thai star needs to improve in the stage of "Attention". In the qualitative part of the research, through interview with the star, her agent and fans, ways of improving the Weibo performance are explored in the above mentioned five areas. |
