|Fashion Clothing and Garment as Communication: The Case of Batik 3 Negeri Solo by Tjoa Family, the Popular Choice of the Sundanese Ménak’s Taste, Priangan, Indonesia
|Veerawat Sirivesmas, Eakachat Joneurairatana
|Journal of Contemporary Social Sciences and Humanities
|ashion, Communication, Ménak, Tiga Negeri Batik, Tjoa family
|Fashion, clothing, and garments are nonverbal communication media. As a garment, batik has been an important part of the nonverbal communication process since the days of the ancient Mataram Kingdom. This study aimed to examine how fashion, as Barnard's communication, Saussure's semiotic theory, and Bourdieu's theory of taste, dissects the popularity of Batik 3 Negeri Solo by the Tjoa family. Furthermore, it focused on the batik's vital role in communicating social roles and status, as well as social and economic values to political symbols. In 1910, the Tjoa family from Surakarta began to produce the batik Tiga Negeri, branding it as Batik 3 Negeri Solo. According to one expert, the Tjoa family's batik became the first choice of the Ménak Priangan as gifts for their subjects at the beginning of the 20th century because of the motif's beauty, complexity, and high production quality. Therefore, the Batik 3 Negeri by the Tjoa family became well-known and sought-after by the Sundanese in Priangan, West Java, because it also represents a high social class's taste and lifestyle for the Sundanese. The results reveal the factors making the Tjoa family's Tiga Negeri batik highly reputable and popular in Priangan, West Java, Indonesia.