รหัสดีโอไอ 10.14456/itjemast.2022.104
Creator Nermeen Bakheet Aljohani, Saja Albliwi
Title Impact of Applying Artificial Intelligence on Decision-Making Quality:A Descriptive Study in Saudi Arabian Private Sector Organizations
Contributor -
Publisher TuEngr Group
Publication Year 2022
Journal Title International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
Journal Vol. 13
Journal No. 5
Page no. 13A5T: 1-14
Keyword Artificial intelligence, decision-making quality, private sector organizations, Saudi Arabia
URL Website http://TuEngr.com/Vol13-5.html
Website title ITJEMAST V13(5) 2022 @ TuEngr.com
ISSN 2228-9860
Abstract This research was to find the effect of digital medium on buying decisions of customers in the appliance industry. The researcher could conclude the degree of effect major digital medium elements had on the appliances buying decisions of LG Electronics in NOIDA. This study used the explanatory research design and multilinear regression model run by the programing language Python 3. To achieve the paper's purposes, this study collected the information from LG Electronics customers by designing a questionnaire according to the hypotheses of this study. The questionnaire was distributed to a sample of 384 by random sampling. The studied model concludes that Facebook and YouTube are the most critical digital medium elements for customers, in influencing their buying decisions. Twitter has the lowest impact on the buying decisions.
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บรรณานุกรม

Nermeen Bakheet Aljohani และผู้แต่งคนอื่นๆ. (2022) Impact of Applying Artificial Intelligence on Decision-Making Quality:A Descriptive Study in Saudi Arabian Private Sector Organizations. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 13(5), 13A5T: 1-14.
Nermeen Bakheet Aljohani และผู้แต่งคนอื่นๆ. "Impact of Applying Artificial Intelligence on Decision-Making Quality:A Descriptive Study in Saudi Arabian Private Sector Organizations". International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies 13 (2022):13A5T: 1-14.
Nermeen Bakheet Aljohani และผู้แต่งคนอื่นๆ. Impact of Applying Artificial Intelligence on Decision-Making Quality:A Descriptive Study in Saudi Arabian Private Sector Organizations. TuEngr Group:ม.ป.ท. 2022.