รหัสดีโอไอ 10.14456/cbsj.2022.7
Creator Laddawan Lekmat
Title Is Social Media Usage Enough to Achieve Superior Performance in Thai SMEs? The Mediation of Entrepreneurial Orientation
Contributor Budsara Eurjirapongpun
Publisher Chulalongkorn Business school, Chulalongkorn University.
Publication Year 2022
Journal Title Creative Business and Sustainability Journal
Journal Vol. 44
Journal No. 2
Page no. 1-21
Keyword Social Media Usage, Entrepreneurial Orientation, Firm Performance, SMEs, Thailand
URL Website https://cbsreview.cbs.chula.ac.th; https://so01.tci-thaijo.org/index.php/CBSReview/index
Website title THAIJO; Creative Business and Sustainability Journal
ISSN 2821-9236
Abstract This paper aims to study the relationships among social media (SM) usage, entrepreneurial orientation (EO), and firm performance. Specifically, this paper tests mediation influences of EO on the relationships between SM usage and firm performance. A total sample of 313 SMEs in Thailand responded to the survey. The results indicate that the utilization of SM functions affects all elements of EO and improves business outcomes. SM usage directly and indirectly impacts firm performance through EO. Two elements of EO, risk-taking and proactiveness, have significant direct effects on firm performance, whereas innovativeness has only an indirect impact on business outcomes through the mediation of risk-taking and proactiveness. The findings lead to suggestions for best practice for SMEs, such as that SM usage may not lead to superior performance, and firms may need assets and skills such as entrepreneurial capabilities to attain improved performance. This paper studies the multidimensional angle of SMEO and EOperformance relationships, and EO as the mediating construct. It provides an enhanced understanding of how small firms should use and benefit from SM to become innovative and attain superior firm performance through the various elements of EO and their interrelationships.
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บรรณานุกรม

Laddawan Lekmat และ Budsara Eurjirapongpun. (2022) Is Social Media Usage Enough to Achieve Superior Performance in Thai SMEs? The Mediation of Entrepreneurial Orientation. Creative Business and Sustainability Journal, 44(2), 1-21.
Laddawan Lekmat และ Budsara Eurjirapongpun. "Is Social Media Usage Enough to Achieve Superior Performance in Thai SMEs? The Mediation of Entrepreneurial Orientation". Creative Business and Sustainability Journal 44 (2022):1-21.
Laddawan Lekmat และ Budsara Eurjirapongpun. Is Social Media Usage Enough to Achieve Superior Performance in Thai SMEs? The Mediation of Entrepreneurial Orientation. Chulalongkorn Business school, Chulalongkorn University.:ม.ป.ท. 2022.