รหัสดีโอไอ 10.14456/abacj.2022.5
Creator Chanin Yoopetch
Title Determinants of Customer Satisfaction Via Online Food Delivery Applications
Contributor Pisit Siriphan, Suthawan Chirapanda
Publisher Assumption University
Publication Year 2022
Journal Title ABAC Journal
Journal Vol. 42
Journal No. 2
Page no. 70-88
Keyword food delivery application, restaurant satisfaction, food quality, delivery quality, menu variety
URL Website http://www.abacjournal.au.edu
Website title ABAC JOURNAL
ISSN 0858-0855
Abstract Using mobile phone food delivery applications is a new approach to dining and a boon to the restaurant business. The number of adopters of food delivery applications has been increasing significantly in step with demand for the new technology. This research identifies important determinants for success in the online food ordering and delivery scene, namely menu variety, food quality, delivery efficiency, and the overall perceived value of the application to the user. The study employed a survey questionnaire to obtain quantitative data and a tool designed to analyze and interpret the results of the study. Data were collected from experienced users of major food delivery applications. A utilized sample of 411 respondents was included in the study. The findings indicated that perceived value had the greatest effect on restaurant satisfaction, followed by the efficiency of the delivery service, menu variety, and food quality, respectively. Based on these results, the study provides practical recommendations for increasing customer loyalty and motivation to continue using an application. Directions for future research and limitations are also discussed.
ดิจิตอลไฟล์ Digital File

บรรณานุกรม

Chanin Yoopetch และ Pisit Siriphan; Suthawan Chirapanda. (2022) Determinants of Customer Satisfaction Via Online Food Delivery Applications. ABAC Journal, 42(2), 70-88.
Chanin Yoopetch และ Pisit Siriphan; Suthawan Chirapanda. "Determinants of Customer Satisfaction Via Online Food Delivery Applications". ABAC Journal 42 (2022):70-88.
Chanin Yoopetch และ Pisit Siriphan; Suthawan Chirapanda. Determinants of Customer Satisfaction Via Online Food Delivery Applications. Assumption University:ม.ป.ท. 2022.