รหัสดีโอไอ 10.14456/abacj.2022.4
Creator Piyathida Praditbatuga
Title The Influence of Service and Food Quality and Perceived Value on Customer Satisfaction of Thai Casual Dining Restaurants in The United Arab Emirates
Contributor Santhiti Treetipbut, Suppalak Chantarak
Publisher Assumption University
Publication Year 2022
Journal Title ABAC Journal
Journal Vol. 42
Journal No. 2
Page no. 52-69
Keyword Customer Satisfaction, Food Quality, Perceived Value, Service Quality, SERVPERF
URL Website http://www.abacjournal.au.edu
Website title ABAC JOURNAL
ISSN 0858-0855
Abstract An online survey was conducted at Thai Casual Dining Restaurants located in the Emirate of Abu Dhabi to investigate the influence of service quality, food quality, and perceived value, on customer satisfaction. Convenience and snowball sampling techniques were used to gather data from non-Thai members of the population, with a total of 391 responses being deemed complete and usable for analysis. The adjusted SERVPERF with a “recoverability” dimension was selected as the scale for measuring service quality. Applying the SPSS program, Multiple Linear Regression analysis was used to identify the influence of service quality and its various dimensions on customer satisfaction. The findings reaffirmed the results from previous research which suggested that recovery was one of the most influential factors among the various service quality dimensions with the highest standardized coefficient value, showing a significant influence on customer satisfaction (ß = 0.182, p < 0.05). Additionally, food quality and perceived value showed a significant influence on customer satisfaction (p < 0.05). These findings contribute to the pool of knowledge for future research, while the results from this study are expected to provide guidelines for restaurant operators in the UAE’s highly competitive market.
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Piyathida Praditbatuga และ Santhiti Treetipbut; Suppalak Chantarak. (2022) The Influence of Service and Food Quality and Perceived Value on Customer Satisfaction of Thai Casual Dining Restaurants in The United Arab Emirates. ABAC Journal, 42(2), 52-69.
Piyathida Praditbatuga และ Santhiti Treetipbut; Suppalak Chantarak. "The Influence of Service and Food Quality and Perceived Value on Customer Satisfaction of Thai Casual Dining Restaurants in The United Arab Emirates". ABAC Journal 42 (2022):52-69.
Piyathida Praditbatuga และ Santhiti Treetipbut; Suppalak Chantarak. The Influence of Service and Food Quality and Perceived Value on Customer Satisfaction of Thai Casual Dining Restaurants in The United Arab Emirates. Assumption University:ม.ป.ท. 2022.