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THE SUCCESS OF TRADITIONAL VILLAGE-BASED TOURISM MANAGEMENT MODEL AMID COVID-19 PANDEMIC IN KUTUH VILLAGE;BADUNG REGENCY;INDONESIA |
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| รหัสดีโอไอ | |
| Creator | I Gede DARMAWIJAYA |
| Title | 1. THE SUCCESS OF TRADITIONAL VILLAGE-BASED TOURISM MANAGEMENT MODEL AMID COVID-19 PANDEMIC IN KUTUH VILLAGE 2. BADUNG REGENCY 3. INDONESIA |
| Contributor | I Ketut SUDA, I Wayan Budi UTAMA |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2565 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 37-46 |
| Keyword | Management Model, Rural Tourism, Traditional Village |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR/index |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/260128 |
| ISSN | 2730-3683 |
| Abstract | The study's objectives were to look into the key success factors;processes;and implications of managing traditional village-based rural tourism in Kutuh Traditional Village. A case study design and a critical paradigm were used in this qualitative study. Data was gathered through interviews;observations;and documentation;with traditional village administrators;villagers;and the village's business management team serving as the primary sources. The rural tourism business has been successful in managing its rural tourism;according to the study's findings;because of its ability to combine traditional village institution principles and a quality management approach based on its traditional wisdom. This achievement has had a positive impact on the economic;social;cultural;and environmental sustainability of the village. To ensure business sustainability;management must develop detailed spatial plans based on the concept of green tourism rather than greedy tourism;immediately digitize its management business processes to become more efficient and effective through collaboration with digital operators and develop sustainable governance through the use of renewable energy;improve waste management;and rebrand Kutuh Traditional Village as a green tourism destination. |
