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Exploring the Impact of Brand Attributes on Tourism Revisit Intentions: The Mediating Effects of Perceived Value, Brand Awareness, and Brand Loyalty in Phuket, Thailand |
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| รหัสดีโอไอ | |
| Creator | Watit Intuluck |
| Title | Exploring the Impact of Brand Attributes on Tourism Revisit Intentions: The Mediating Effects of Perceived Value, Brand Awareness, and Brand Loyalty in Phuket, Thailand |
| Contributor | Surakiat Tadawattanawit, Chakrit Srisakun, Phopdech Rattanataworn |
| Publisher | Research Administration Division |
| Publication Year | 2567 |
| Journal Title | Thammasat Review |
| Journal Vol. | 27 |
| Journal No. | 2 |
| Page no. | 269-288 |
| Keyword | Brand Attributes, Perceived Value, Brand Awareness, Brand Loyalty, Tourism Revisit Intentions |
| URL Website | https://sc01.tci-thaijo.org/index.php/tureview/article/view/241024 |
| Website title | ThaiJo8 |
| ISSN | 0859-5747 |
