|
Antecedents of Brand Loyalty of the Airline Business in Thailand |
|---|---|
| รหัสดีโอไอ | |
| Creator | Bharis Hongsakul |
| Title | Antecedents of Brand Loyalty of the Airline Business in Thailand |
| Contributor | Mallika Subongkod |
| Publisher | Research Administration Division |
| Publication Year | 2566 |
| Journal Title | Thammasat Review |
| Journal Vol. | 26 |
| Journal No. | 2 |
| Page no. | 369-394 |
| Keyword | Brand loyalty, Airline Business, Customer relationship management, Service quality, Digital marketing |
| URL Website | https://sc01.tci-thaijo.org/index.php/tureview/article/download/240663/163953 |
| Website title | ThaiJo2 |
| ISSN | 0859-5747 |