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A SURVEY OF ILLEGAL COSMETICS ADVERTISEMENTS IN MAGAZINES AVAILABLE IN NAKHON PATHOM PROVINCE |
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| รหัสดีโอไอ | |
| Creator | Nattiya Kapol, Jariya Lorsilathong, Thidarat Ketwingwiriya, Thitima Phurungrueng, Prapasri Pakdeechat |
| Title | A SURVEY OF ILLEGAL COSMETICS ADVERTISEMENTS IN MAGAZINES AVAILABLE IN NAKHON PATHOM PROVINCE |
| Publisher | Faculty of Pharmacy, Silpakorn University |
| Publication Year | 2560 |
| Journal Title | Thai Bulletin of Pharmaceutical Science (TBPS) |
| Journal Vol. | 12 |
| Journal No. | 1 (January-June)2017 |
| Page no. | 33-43 |
| Keyword | advertising, cosmetic, magazine |
| ISSN | 1686-9540 |
| Abstract | Advertising is one method of merchandising strategies. According to the Consumer Protection Law, an organization needs no permission from the government before making an advertisement, but it must be consistent with the advertising laws in the Cosmetics Act, B.E. 2535 and the Consumer Protection Act, B.E. 2522. Magazine is one of the advertising media which effectively provide consumers with cosmetics information. The objectives of this survey were to inspect and evaluate the inappropriate advertisements based on the examples given by the Food and Drug Administration's Cosmetic Advertisement Inspection Agency. Twenty-four different magazines available in Nakhon Pathom Province were collected from January to June 2011 and analyzed with descriptive statistics including frequency and percentage. According to the study, out of 1,887 advertisements, 10.57% was found to be avoided based on the Food and Drug Administration's Cosmetic Advertisement Inspection Agency. All the cosmetics advertisements were categorized into 4 groups: 5.03% whitening cosmetics, 3.81% anti-wrinkle cosmetics, 1.62% anti-acne cosmetics, and 0.11% anti-cellulite cosmetics. In addition, 63.43% of the inappropriate advertisements were likely to be illegal depending on cosmetic advertisement guidelines and 35.40% of this figure was whitening cosmetics. These results reflected that a number of advertisement messages may lead to misunderstanding among consumers. In order to promote consumer safety, involved people should empower consumers to be aware of cosmetics media. |
