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Product Category, Consumer Motivation, and the Use of Social Media Platforms |
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| รหัสดีโอไอ | |
| Creator | Chawanuan Kananukul |
| Title | Product Category, Consumer Motivation, and the Use of Social Media Platforms |
| Publisher | Silpakorn University Research and Development Institute |
| Publication Year | 2560 |
| Journal Title | Silpakorn University Journal of Social Sciences, Humanities, and Arts |
| Journal Vol. | 17 |
| Journal No. | 3 |
| Page no. | 1.-16 |
| Keyword | Marketing Communication, Motivation, Online Behavior, Product Category, Social Media |
