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ARTICLE REVIEW : THE EFFECT OF SENSORY BRAND EXPERIENCE AND INVOLVEMENT ON BRAND EQUITY DIRECTLY AND INDIRECTLY THROUGH CONSUMER BRAND ENGAGEMENT |
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| รหัสดีโอไอ | |
| Creator | Chainarong Rungruengarporn |
| Title | ARTICLE REVIEW : THE EFFECT OF SENSORY BRAND EXPERIENCE AND INVOLVEMENT ON BRAND EQUITY DIRECTLY AND INDIRECTLY THROUGH CONSUMER BRAND ENGAGEMENT |
| Contributor | Nitipan Ratanasawadwat |
| Publisher | National Research Council of Thailand |
| Publication Year | 2563 |
| Journal Title | SOCIAL SCIENCE ASIA : Official Journal of National Research Council of Thailand (NRCT) in conjunction with ABAC Journal |
| Journal Vol. | 6 |
| Journal No. | 3 |
| Page no. | 70-72 |
| Keyword | book review, BRAND, CONSUMER |
| URL Website | http://e-journal.nrct.go.th/ |
| Website title | e-journal |
| ISSN | 2229-2608 |
