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The Emergence of Communication Intellectual History in Sukhothai and Ayutthaya Kingdom of Thailand |
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| รหัสดีโอไอ | |
| Creator | Laddawan Inthajakra; Apipa Prachyapruit; Supang Chantavanich |
| Title | The Emergence of Communication Intellectual History in Sukhothai and Ayutthaya Kingdom of Thailand |
| Publisher | National Research Council of Thailand |
| Publication Year | 2559 |
| Journal Title | Social Science Asia |
| Journal Vol. | 2 |
| Journal No. | 4 (Octber) |
| Page no. | 32-41 |
| Keyword | Communication; Intellectual History; Kingdom of Thailand |
| ISSN | 2229-2608 |
| Abstract | The article on " The Emergence of Communication Intellectual History in Sukhothai and Ayutthaya Kingdom of Thailand" is a part of research on " The Intellectual History of Communication in Thailand" . This paper presents the emergence of new things in communication intellectual history of Thailand in both kingdom. The research methodology was a qualitative research using a concept of genealogy approach. The study found that the " Foundation of Communication Episteme" in Sukhothai and Ayutthaya Kingdom emerged various types of communication and most of roles of communication were formal power of rulers in order to "produce, create, or construct knowledge" by emphasizing on "prohibition, classification, and exclusion" according to social power and context of such period. Rulers from royal institution excercise power through interpersonal communication both in daily life and formal communication in public. In Sukhothai Kingdom, there was a common faith of "Ban Muang" (household city) in an ancient Siam, under an Absolute Monarchy. The kings and elites had a power to construct social reality or knowledge both verbal and non-verbal language by a faith, norm, culture, power, and social context through some types of interpersonal communication (face-to-face), public ( formal) communication, and integrated communication in political and so on. The kings in such period ruled the country by a "Paternalism" and "Dhammaracha" form, so they communicated with their inhabitants and helped solving their problems as a leader of big family, so called " Phor Khun" ( a father) . In this peaceful kingdom, Phor Khun played the highest role as a sender using rhetoric and Thai alphabet as a representative of religion and politics. There were both transmission model and ritual model of communication on public sphere as well as in Ayutthaya Kingdom. By a faith of "Khmer or Hindu's Dhevaracha" form of an Absolute Monarchy, the kings and commander in chief of Ayutthaya Kingdom had a right and power as a kingship to divide inhabitants to be a voiceless by gazing or observation, especially during a crisis or a war. But once they derived a concept of western development, individual then accepted the control of opinion leaders and experts that well educated and so powerful, both Siamese and foreigners, such as noblemen, ambassadors, trade agents, and missionaries. Those phenomena seemed like a power of the kings on discursive practices as a subject. The main types of Communication at that time included interpersonal, public, traditional, integrated, and emergence of mass communication in printed media. |
