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The Effects of Strategic Orientation on the Export Performance of Garment Manufacturing Businesses in Cambodia |
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| รหัสดีโอไอ | |
| Creator | 1. Som Lisa 2. Suteera Puangpronpitag 3. Achariya Issarapaibool |
| Title | The Effects of Strategic Orientation on the Export Performance of Garment Manufacturing Businesses in Cambodia |
| Publisher | National Research Council of Thailand |
| Publication Year | 2558 |
| Journal Title | Social Science Asia |
| Journal Vol. | 1 |
| Journal No. | 1 (March) |
| Page no. | 37-45 |
| Keyword | Strategic Orientation,Export Performance |
| ISSN | 2229-2608 |
| Abstract | The purpose of this research is to investigate the effects of strategic orientation on the export performance of export-oriented garment manufacturing businesses in the context of Cambodia. Hypothetical and quantitative research methods were applied to this research by which a paper-based questionnaire was designed to collect the data. The data was collected from 120 export-oriented garment manufacturing businesses operating in Cambodia. A multi-correlation analysis and multi-regression analysis were employed to analyze the data. The result of this research reveals the following. 1) Business executives generally agreed in applying the entrepreneurship concept style, that is, strategic orientation, at the high level. Additionally, in terms of export performance,business executives are overall fairly satisfied. 2) The results show that, overall,aggressiveness, analysis, defensiveness, and riskiness had a positive correlation with and an effect on export performance. With this alternative breakthrough from previous empirical studies, this research consolidates context of Cambodia. Hypothetical and quantitative research methods were applied to this research by which a paper-based questionnaire was designed to collect the data. The data was collected from 120 export-oriented garment manufacturing businesses operating in Cambodia. A multi-correlation analysis and multi-regression analysis were employed to analyze the data. The result of this research reveals the following. 1) Business executives generally agreed in applying the entrepreneurship concept style, that is, strategic orientation, at the high level. Additionally, in terms of export performance,business executives are overall fairly satisfied. 2) The results show that, overall,aggressiveness, analysis, defensiveness, and riskiness had a positive correlation with and an effect on export performance. With this alternative breakthrough from previous empirical studies, this research consolidates understanding of strategic orientation, and its relationship and effect on the export performance of garment manufacturing businesses in Cambodia. |
