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แนวทางการส่งเสริมศักยภาพของสื่อท้องถิ่นเพื่อการสื่อสารสุขภาพในภาคตะวันออกเฉียงเหนือ |
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| รหัสดีโอไอ | |
| Creator | หนึ่งหทัย ขอผลกลาง |
| Title | แนวทางการส่งเสริมศักยภาพของสื่อท้องถิ่นเพื่อการสื่อสารสุขภาพในภาคตะวันออกเฉียงเหนือ |
| Publisher | มหาวิทยาลัยเทคโนโลยีสุรนารี |
| Publication Year | 2558 |
| Journal Title | Suranaree Journal of Social Science |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 61-77 |
| Keyword | Capabilities, Development, Local Media, Health Communication |
| ISSN | 1905-9329 |
| Abstract | This research aims to study the health communication, in rural areas of thenortheastern region, by local media, in terms of their potentials, roles, factorscontributing to problems and barriers, demands and expectations of communitymembers as well as seeking guidelines to maximize the health communication in thearea. The research comprises of data collecting from sample groups in Khon Kaenand Nakhon Ratchasima provinces with three researching tools including semi-structure interviews, questionnaires, content analysis of local media comprisingof major radio broadcasting, community radio broadcasting, broadcasting towers,newspapers and cable TV.The research found that local media obtains potentials in health communicationfor their executives, qualification and the potential of local media management. The roleof local media is mainly for providing information and educating people in communitiesabout health issues. Problems and obstacles in health communication are includingthe lacking of independence in broadcasting, budget inadequacy in providing healthissues, the declining of local media popularity, the outdated technology for broadcasting,the insufficiency of knowledge and experience. The requirement and expectation ofpeople toward local media. The sample groups have high level of satisfaction for themedia qualifications of information they received, as well as the benefit from healthissues they learn from local media, the quality of content concerning health from themedia. Suggested guidelines of employing the local media in health communicationare including; the local media should be implanted with the responsibility, amongvarious duties, to promote health information in their communities; on health contentapproach, the information should concern harmful foods, illness, their causes andconsequences; on expected roles of the local media in the northeastern region, theyshould created roles to educate people about health, to campaign for health prevention,to create health promotion and build up the health network in communities. |
