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The Relationships among Perceived Employer Branding, Employee Engagement, and Discretionary Effort |
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| รหัสดีโอไอ | |
| Creator | Burawat Piyachat, Kuntonbutr Chanongkorn, Mechinda Panisa |
| Title | The Relationships among Perceived Employer Branding, Employee Engagement, and Discretionary Effort |
| Publisher | Suranaree University of Technology |
| Publication Year | 2558 |
| Journal Title | Suranaree Journal of Social Science |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | 37-60 |
| Keyword | Branding, Engagement, Discretionary effort,Social exchange theory |
| ISSN | 1905-9329 |
| Abstract | The purpose of this study was to test the relationships among perceived employer branding, and discretionary effort via the effect of employee engagement. A survey was completed by 1,349 current employees working in Thai petroleum industry. The results indicated that there were strong positive relationships between employer branding and employee engagement, employee engagement and discretionary effort, and employer brandingand discretionary effort. The results further indicated that there was a partial mediate effect of employeeengagement on the relationship between employer branding and discretionary effort. Therefore, this is the first studyto investigate the simultaneous relationships among employer branding, employee engagement, and discretionary effort by empirical study. Moreover, the relationship between employer branding and discretionary effort was explained towards employee engagement. |
