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Discussion on Consumers' Purchase Intention in Cross-cultural Context: A Conceptual Study of E-commerce Supply Chain as an Example |
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| รหัสดีโอไอ | |
| Creator | Chang Wei Yang |
| Title | Discussion on Consumers' Purchase Intention in Cross-cultural Context: A Conceptual Study of E-commerce Supply Chain as an Example |
| Publisher | Southeast Bangkok University |
| Publication Year | 2567 |
| Journal Title | Supply Chain and Sustainability Research (SCSR) |
| Journal Vol. | 3 |
| Journal No. | 2 |
| Page no. | 46-61 |
| Keyword | Regional Culture, E-commerce Consumers, Purchase Intention, Influencing Factors |
| URL Website | https://so08.tci-thaijo.org/index.php/SCSR/index |
| Website title | https://so08.tci-thaijo.org/index.php/SCSR/index |
| ISSN | 2822-0412 |
| Abstract | As global concerns about carbon emissions continue to escalate, effective carbon emission management has become a crucial aspect of business operations. This study aims to develop a simulation system centered on enterprises, incorporating carbon emission trading dynamics into comprehensive decision-making frameworks. Through environmental analysis, decision-making processes, and target management, this paper systematically models the business environment for enterprises under carbon emission constraints. Additionally, it explores the influence of carbon credit mechanisms on business strategies. The simulation system endeavors to serve as an experimental platform for researchers and business managers, enabling them to conduct simulation tests and refine strategies. Ultimately, it seeks to help enterprises navigate the challenges of carbon emission management and achieve mutually beneficial outcomes for both the environment and the economy. |
