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The Influence of Google Score Ratings and Reviews on Vietnamese Consumers' Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam |
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| รหัสดีโอไอ | |
| Creator | Hau Le |
| Title | The Influence of Google Score Ratings and Reviews on Vietnamese Consumers' Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam |
| Contributor | Ratanasuda Punnahitanond |
| Publisher | Rangsit University |
| Publication Year | 2564 |
| Journal Title | Rangsit Journal of Social Sciences and Humanities |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 13-27 |
| Keyword | Google reviews, Google score ratings, Vietnamese consumers, Five-star hotel, Purchasing Decision |
| URL Website | https://rjsh.rsu.ac.th/ |
| ISSN | 2286-976X |
