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Factors Affecting an Increase in Flights to Nakhon Phanom Province:A Gateway to Great Mekong Subregion (GMS) |
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| รหัสดีโอไอ | |
| Creator | Jirawan Deeprasert |
| Title | Factors Affecting an Increase in Flights to Nakhon Phanom Province:A Gateway to Great Mekong Subregion (GMS) |
| Contributor | . |
| Publisher | Text and Journal Publication |
| Publication Year | 2563 |
| Journal Title | RICE Journal of Creative Entrepreneurship and Management |
| Journal Vol. | vol.1 |
| Journal No. | no.2 |
| Page no. | no.44-52 |
| Keyword | An Increase in flights, special economic zone, Highway R 12, Great Mekong Subregion |
| URL Website | https://ricejournal.rmutr.ac.th |
| Website title | RICE Journal of Creative Entrepreneurship and Management |
| ISSN | 2730-2601 |
| Abstract | The context of this study was Nakhon Phanom Province which has been identified as a gateway to Great Mekong Subregion (GMS) and the connecting point for Thailand, Lao PDR, Vietnam, and Southern part of China by Highway R 12. Its location in the Northeastern part of Thailand with the border connected to Lao People's Democratic Republic (Lao PDR) is a vital logistic route for economic growth of the Great Mekong Subregion (GMS). This research aimed to study factors on travel behavior of visitors that affect an increase in flights to Nakhon Phanom Province. The researcher used both quantitative and qualitative research methods. The participants in the study were 400 travelers selected on a voluntary basis. The obtained data were analyzed for descriptive statistics and hypothesis testing in stepwise multiple regressions. Qualitative data from semi-structure interviews were concluded from a content analysis. The triangulation method was used to combine all data to give a comprehensive picture of the participants' responses in the study. The quantitative results revealed that most of the participants traveled to Nakhon Phanom Province only one time (35.8%) for the reason of sightseeing (57%) in the length of stay for 2-3 days per trip (52.3%), between January and March (46.8%) as the high season. They bought air ticket online (41.8%), in particular, from Thai Air Asia Airline (84.3%). The marketing mix factors-- physical environment (Mean =3.89), process (Mean =3.83) and personnel (Mean =3.80) affected the visitors. Air transport (Mean = 4.28), targeted special economic area (Mean = 4.27) and investment promotion (Mean =4.26) affected the development of Nakhon Phanom Special Economic Zone. They also agreed moderately about more flights to Nakhon Phanom Province (Mean =3.19). The qualitative results pointed to tourism as the main factor for an increase in flights to Nakhon Phanom as a cultural destination rather than a special economic zone. |
