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Factors effecting consumers' purchasing decisions on CSR banking: A case of commercial bank in Thailand |
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| รหัสดีโอไอ | |
| Creator | Tamika Hirunpattarasilp* and Nuntana Udomkit |
| Title | Factors effecting consumers' purchasing decisions on CSR banking: A case of commercial bank in Thailand |
| Publisher | Rangsit University |
| Publication Year | 2554 |
| Journal Title | Rangsit Journal of Arts and Sciences |
| Journal Vol. | 1 |
| Journal No. | 1 |
| Page no. | 27-34 |
| Keyword | Corporate Social Responsibility (CSR), Theory of planned behavior, Thai commercial banking sector, purchasing decisions |
| ISSN | 2229-063X |
