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A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach |
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| รหัสดีโอไอ | |
| Creator | Rungtiwa Dechaprakrom |
| Title | A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach |
| Contributor | Chaiwat Baimai |
| Publisher | Pibulsongkram Rajabhat University |
| Publication Year | 2568 |
| Journal Title | Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University |
| Journal Vol. | 19 |
| Journal No. | 1 |
| Page no. | 56 - 75 |
| Keyword | Effectuation, Causation, Strategic decision-making, Innovation diffusion, NKC model |
| URL Website | https://so01.tci-thaijo.org/index.php/GraduatePSRU |
| Website title | Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University |
| ISSN | 2985-0487 (Online) |
