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Guidelines for Developing Marketing Channels and Expanding the Processing of Safe Agricultural Products for Sustainability for Agricultural Groups in Communities in Chachoengsao Province |
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| รหัสดีโอไอ | |
| Creator | Pipat Pichetsiraprapa |
| Title | Guidelines for Developing Marketing Channels and Expanding the Processing of Safe Agricultural Products for Sustainability for Agricultural Groups in Communities in Chachoengsao Province |
| Contributor | Thanadech Kangsawat, Komsan Theeraphuceh, Prachayamethee Thianthong, Adirek Yaowong, Prattana Maneechay, Sunpech Bunluewong, Yada Reamrimmad |
| Publisher | Doctor of Philosophy in Social Sciences Association Ramkhamhaeng University |
| Publication Year | 2569 |
| Journal Title | Ph.D. in Social Sciences Journal |
| Journal Vol. | 16 |
| Journal No. | 2 |
| Page no. | e284004 |
| Keyword | Marketing Channels, Processing, Agricultural Products, Farmers in the Community |
| URL Website | https://so05.tci-thaijo.org/index.php/phdssj |
| ISSN | 2985-0037 |
| Abstract | This research article aims to (1) study the basic infrastructure factors supporting the production of safe agricultural products for processing to meet standards and be environmentally friendly among agricultural groups in the community, Chachoengsao Province (2) Study the cost of production and processing of agricultural products to ensure quality, Highly safe from local wisdom for sustainable efficiency of agricultural groups in the community Chachoengsao Province. (3) Study marketing channels and management of safe agricultural product distribution systems to have added value and variety and be able to be self-reliant and sustainable for agricultural groups in the community, Chachoengsao Province and (4) study guidelines for developing marketing channels and further processing of safe and sustainable agricultural products to agricultural groups in the community, Chachoengsao Province. Qualitative participatory research with 50 key informants including farmers, housewives, and career promotion groups. and community enterprises From Bang Khla District Phanom Sarakham District, Plaeng Yao District and Khlong Khuean District Chachoengsao Province Use purposive selection Data collection from in-depth interviews and analyzed by classifying data Interpret and analyze content.Findings are as follows: (1) raising the quality of agricultural products to meet standards and being able to process agricultural products to have value, (2) managing increased production costs and reducing unnecessary costs, (3) creative marketing both offline-online and creating easily accessible communication channels, and (4) emphasizing local marketing as an identity. Co-marketing with retail stores Create a network of other community enterprises and community branding. |
