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The Multiple Mediating Role Effect Of Supply Chain Integration Between Information Technology Capbalility and Firm Performance |
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| รหัสดีโอไอ | |
| Creator | Pornchai Insuk |
| Title | The Multiple Mediating Role Effect Of Supply Chain Integration Between Information Technology Capbalility and Firm Performance |
| Contributor | Prasittichai Narakorn, Tammatinna Seesupan |
| Publisher | Doctor of Philosophy in Social Sciences Association Ramkhamhaeng University |
| Publication Year | 2569 |
| Journal Title | Ph.D. in Social Sciences Journal |
| Journal Vol. | 16 |
| Journal No. | 1 |
| Page no. | e279542 |
| Keyword | Information Technology Capability, Supply Chain Intergation, Firm Performance, Small and Medium-Sized Enterprises |
| URL Website | https://so05.tci-thaijo.org/index.php/phdssj |
| ISSN | 2985-0037 |
| Abstract | This research article aims to (1) study the relationship between information technology capability, internal intergration, customers integration, suppliers integration and firm performance of small and medium-sized enterprises in the service sector in Lower Northern Region 1 and (2) examine the multiple mediating roles effect of internal integration, customers integration, and suppliers integration between information technology capability and firm performance. This is a quantitative research study using a questionnaire to collect data from a sample of 325 participants. Descriptive statistics were used to analyze the mean, percentage, standard deviation, and inferential statistics to analyze the structural equation model.Findings are as follows: (1) the information technology capability has the highest effect on firm performance (TE = .845), followed by suppliers integration (TE = .345), customers integration (TE = .168), and internal integration (TE = .127), respectively. (2) internal integration, customers integration, and suppliers integration as a partial multiple mediator between information technology capability and firm performance, with statistical significance at the .001 level. |
