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Factors Towards Tourist Satisfaction and Behavioral Intention of Community Based Tourism in Thailand |
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| รหัสดีโอไอ | |
| Creator | 1. Naphat Auksondee 2. Chonlatis Darawong |
| Title | Factors Towards Tourist Satisfaction and Behavioral Intention of Community Based Tourism in Thailand |
| Publisher | Doctor of Philosophy in Social Sciences Association Ramkhamhaeng University |
| Publication Year | 2567 |
| Journal Title | Ph.D. in Social Sciences Journal |
| Journal Vol. | 14 |
| Journal No. | 2 |
| Page no. | 563-576 |
| Keyword | Community-Based Tourism, Success Factor, Impacts of Tourism การท่องเที่ยวโดยชุมชน, ปัจจัยความสำเร็จ, ผลกระทบการท่องเที่ยว |
| URL Website | https://so05.tci-thaijo.org/index.php/phdssj |
| Website title | Ph.D. in Social Sciences Journal |
| ISSN | 2985-0029 |
| Abstract | This research article aims to study (1) the factors affecting sustainable tourism community development of Ban Nam Chiao community Trat Province. Mae Kampong community Chiang Mai Province and Kok Saton community Loei Province (2) the factors that affect the satisfaction of tourists traveling in the Ban Nam Chiao community. Mae Kampong community and Kok Saton community (3) To present information that affects the sustainable tourism community development of the Ban Nam Chiao community. Mae Kampong community and Kok Saton community. The researcher used a mixed research method by studying tourism-related documents and in-depth interviews with leaders of the three communities and questionnaires on the opinions of 340 tourists. Structural equation analysis (SEM) was used with the program AMOS. Findings are as follows: that factors affecting sustainable tourism community development in all three communities are: Maintaining the uniqueness of each community such as geographic value Emotional value social value Economic value and value of participation. And from the results of this study, the research results can be used to benefit the development of community tourism in the future. Including the importance of local community participation in planning and decision-making processes. and find ways to reduce negative impacts. |
