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Integrating approaches to analyzing English e-mail correspondence in an import-export business |
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| รหัสดีโอไอ | |
| Creator | Montri Tangpijaikul |
| Title | Integrating approaches to analyzing English e-mail correspondence in an import-export business |
| Publisher | สถาบันภาษา จุฬาลงกรณ์มหาวิทยาลัย |
| Publication Year | 2563 |
| Journal Title | วารสารภาษาปริทัศน์ |
| Journal Vol. | 35 |
| Page no. | 31-60 |
| Keyword | business English, emails, turn-taking, speech acts, interactionalmetadiscourse |
| URL Website | http://www.culi.chula.ac.th/Publicationsonline |
| Website title | Chulalongkorn University Language Institute |
| ISSN | 2286-9972 |
| Abstract | It has been suggested that skills in email communication beincorporated into pedagogy, but one problem in achieving this is the paucityof studies of business emails. This research reports findings from a corpusbased analysis of business email negotiations, conducted as a case study. Thestudy explores turn-taking patterns, speech acts and interactionalmetadiscourse markers in a case of business negotiation via emails to observethe dynamics of business interaction and buyer-seller relationships which varyacross time and stages throughout the course of e-negotiations. Findingsreveal the one-to-one turn taking pattern at the in-business negotiation phasewhere important decisions are made, but when problems occur both partiescooperate as can be seen in many-to-many turn taking patterns in the finalshipping phase. Representative, directive and expressive acts conveyed by theseller prevail those used by the buyer during the initial contact, but later thebuyer seems to express several types of speech acts more frequently.Engagement and attitude markers are used most frequently in the middlestage of the negotiation when the business relationship is critical while selfmentions are preferred in the final shipping stage which aims at solvingproblems. Business English learners should be made aware of theinteractional linguistic features available in the English language and be givena chance to exercise them. Ideas on teaching business interactional discourseare suggested in the discussion. |
