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Syntactic Analysis of Online Tourism Slogans: Frequency, Forms and Functions |
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| รหัสดีโอไอ | |
| Creator | 1. Narumon Huadhom 2. Wannapa Trakulkasemsuk |
| Title | Syntactic Analysis of Online Tourism Slogans: Frequency, Forms and Functions |
| Publisher | สถาบันภาษา จุฬาลงกรณ์มหาวิทยาลัย |
| Publication Year | 2560 |
| Journal Title | PASAA : a journal of language teaching and learning |
| Journal Vol. | 53 |
| Page no. | 182_213 |
| Keyword | tourism slogans,frequency of occurrences,functions,syntactic forms |
| ISSN | 2287-0024 |
| Abstract | Tourism has been growing fast as a globalindustry. Promoting national tourism is therefore animportant part of a country's economic plan and cancontribute to its economic success. Tourism slogans havealways been part of the promotion of national tourism.Almost every country has their own catchy, pungenttaglines to attract new tourists. This study examined 100tourism slogans available online and investigated thefrequency of occurrences of the syntactic structures inthe slogans. After the most frequently used syntacticstructures were identified, they were analysed further forclassifications of sentence types and structures in orderto gain insight into patterns of grammatical forms andfunctions. The findings showed that in terms ofoccurrences, noun phrases were most frequently used intourism slogans, followed by simple declarativesentences. Further analysis demonstrated that the mostcommon form of noun phrase in the tourism slogansconsisted of an adjective (modifier) and a noun (head). Inaddition, the most common form of sentence wasdeclarative and its function was to make a statement.Other interesting findings such as linguistic playfulnessand incongruence of forms and functions were alsodiscussed in the study. |
