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Tourist Satisfcation with the visit of Khao Kheow Open Zoo in Chon Buri Province |
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| รหัสดีโอไอ | |
| Creator | Suriya Saengpong |
| Title | Tourist Satisfcation with the visit of Khao Kheow Open Zoo in Chon Buri Province |
| Publisher | Graduate School of Public Administration, Burapha University |
| Publication Year | 2560 |
| Journal Title | Journal of Public Administration and Politics |
| Journal Vol. | 6 |
| Journal No. | 2 |
| Page no. | 99 |
| Keyword | Satisfaction,Tourists, Khao Kheow Open Zoo |
| ISSN | 16855779 |
| Abstract | The purpose of this study was to examine tourist behavior, a level of tourist satisfaction and tourist needs when visiting Khao Kheow Open Zoo, including, to compare the level of tourist's satisfaction toward Khao Kheow Open Zoo. A sample of 400 cases were drawn from tourists using service at Khao Kheow Open Zoo and selected by quota sampling technique. The instrument used to collect the data was a questionnaire. The statistical hypothesis tests were Independent sample t-test and One-way ANOVA. To test the differences between pairs, the Least Significant Difference test (LSD) was administered. The results of the study revealed that the majority of the tourists' behavior had visited Khao Kheow Open Zoo 2-3 times with their family members by private automobiles. They usually took a one-day trip during weekend. Their main purpose of visiting the Zoo was to relax and entertain themselves; the tourists obtained the information about the zoo from related website. They usually attended an elephant show and were impressed with animal-feeding shows. The tourists were satisfied with Khao Kheow Open Zoo at a high level. Regarding their needs, there should be an improvement of the routes to Khao Kheow Open Zoo. In addition, the majority of tourists assured their revisit of the zoo in the future. Finally, there were statistically significant differences in the level of satisfaction with Khao Kheow Open Zoo among the tourists who had different types of travelling to the zoo and the numbers and periods of visiting the zoo at a significant level of .05. |
